diff --git a/youtube_dl/extractor/brightcove.py b/youtube_dl/extractor/brightcove.py
index 27685eed01..f8605be82f 100644
--- a/youtube_dl/extractor/brightcove.py
+++ b/youtube_dl/extractor/brightcove.py
@@ -544,8 +544,10 @@ class BrightcoveNewIE(InfoExtractor):
         except ExtractorError as e:
             if isinstance(e.cause, compat_HTTPError) and e.cause.code == 403:
                 json_data = self._parse_json(e.cause.read().decode(), video_id)[0]
-                raise ExtractorError(
-                    json_data.get('message') or json_data['error_code'], expected=True)
+                message = json_data.get('message') or json_data['error_code']
+                if json_data.get('error_subcode') == 'CLIENT_GEO':
+                    self.raise_geo_restricted(msg=message)
+                raise ExtractorError(message, expected=True)
             raise
 
         title = json_data['name'].strip()