diff --git a/backfiller/backfiller/__main__.py b/backfiller/backfiller/__main__.py
index a03755e..9b9e890 100644
--- a/backfiller/backfiller/__main__.py
+++ b/backfiller/backfiller/__main__.py
@@ -3,6 +3,7 @@ import gevent.monkey
 gevent.monkey.patch_all()
 
 import logging
+import os
 
 import argh
 
@@ -11,4 +12,6 @@ from backfiller.main import main
 LOG_FORMAT = "[%(asctime)s] %(levelname)8s %(name)s(%(module)s:%(lineno)d): %(message)s"
 
 logging.basicConfig(level=logging.INFO, format=LOG_FORMAT)
+level = os.environ.get('WUBLOADER_LOG_LEVEL', 'INFO').upper()
+logging.basicConfig(level=level, format=LOG_FORMAT)
 argh.dispatch_command(main)